PPC Vs Social Media The Social Media People

How Influencer Marketing is gaming internet marketing Pay Per Click Advertising mainly consisted of Google’s Tertiary Ad network Google Adwords and few 2nd tier networks. It wasn’t till Facebook burst into the scene that we were all exposed to a new form of marketing. Social Media Pay Per Click was birthed from advertisers and investors seeing the opportunity to capitalize on social traction. While social media pp and search engine ppc target different demographics they are only competing for one thing –your budget.

So how do you determine if social media pay per click will suit for business model or how much money you should delegate towards driving traffic from social networks? It’s simple. Test, test and test again. Invest in tracking systems and analytical solutions and optimize campaigns for maximum profit but before you do that The Social Media People are willing to impart their knowledge on conventional PPC and social media advertising.

Buying phase.

When a prospect types a search term into Google, they are actively seeking for a solution to their problem, They might be looking for more information on a certain topic however they are more inclined to purchase or take action on the solution you provide. In similar fashion network CTR plummets for non-search users in social advertising, ads maybe shown to non-interest users.

Prospecting:

The premise of search engine advertising is based on keyword targeting so search volumes and other factors like customer intent come into play as well. Facebook uses it’s huge collection of data to determine ad placement- this is done through their interests, age, sex, relationship status. A goldmine for advertisers who are looking to get new prospects from Facebooks user base. Is your target market single woman over 50 who are into historic art? Then you are in the right place.

Competition:

As a relatively new form of advertising, social media is relentlessly evolving hence it’s best of stay ahead of the curve. This has caused major businesses to consider putting their advertising efforts into the social space rather than just Google. The one knock on social is that it’s interruptive advertising therefore a lower click through rate. However don’t expect this to last for much longer with the recent evaluations of Facebook and Zynga, companies are seeing the value in marketing on social platforms.

Branding:

Big businesses are able to leverage the power of social ads through targeting their specific customersby displaying ads that target their own competitors or similar non competitive products/services. Facebook offers fan pages and through newsfeeds a users action (ie liking a page) can be displayed to their friends thus amplifying your ads reach. The potential for viral advertising is unprecedented and nothing even comes close. So whether you are targeting Redbull fans or moms working from home you pitch could be seen by100s of people through peer recommendation.

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The Relationship Between Science, Technology and Society

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Perhaps the easiest way to see whether a development of science and technology is relevant to a question of change in a society is to look around. Do you have a selection of nice clothes? Does your family own a computer? A TV?

The harsh reality is that the most of us are not born part of the aristocracy or any particularly special family. Not necessarily financially speaking, but in terms of family heritage and your recent ancestors. In other words, we would have a low standing in society by default. Centuries ago, this meant that your future might well have been largely decided at birth. For many, this would mean a low paying manual labor job as part of the peasantry, and the squalor that would go paired with it.

In the mid-1700s the industrial revolution started in Europe, which altered society forever. This resulted in the creation of the opportunity for promotion and career development as well as better pay for even the lower echelons of workers. Suddenly, an economic middle class was created, with some money to spend on luxury and personal development. The effects of this could even be seen in music as the classical era coincided with the industrial revolution and was in part shaped by the desires and needs of the vast middle class who had no taste for, or the education necessary to enjoy, the more complex and polyphonic baroque music which preceded the classical era.

This major change in the production and style of music acts as a suitable metaphor for how the development of technology and science can bring about a change in society as both were necessary for the start of the industrial revolution. At the same time as the middle class was becoming a collective patron of the musical arts, the aristocracy also experienced the exact same change in taste for a more elegant and less ornamented style of music. Thus two very different economic classes, with the very small middle class of a hundred years before having had no real voice or influence, affected a major component of the enjoyment and refinement of society in tandem, which was unprecedented.

Returning back to the opening paragraph, the economic ability to purchase luxury items such as a television set or the ability of even a relatively poor person to afford a mobile phone, is another way in which society has been shaped by technology and science as it is specifically these two which allows the development of cheap materials and the widespread accessibility of the goods produced using these materials. There is an incredibly diverse number of factors involved in this, from the science behind fabricating materials (such as dyes) at the lowest production costs while keeping production quality high for maximum consumer satisfaction, to the technology required to accomplish this and, for instance, the massive amount of technology involved in logistics.

At the same time, it must be recognized that society itself is the driving force behind these two factors of societal change. Society’s need for cheap goods drives the business of lower production costs to this day. Without societal need and demand, science and technology are powerless to affect change, and so the three are intertwined to produce the social and economic environment we find ourselves in.